PRIMARY LOGO
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SECONDARY MARK
The African Wild Dogs can bring down prey five-times their size by working as a team. The pack is vicious, with each open jaw sporting 42 teeth and an extreme bite force that disembowels its kill.
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THE HELMET
One of the most unique helmets in all of football, the Columbus Wild Dogs helmet promotes the pack mentality of the species. As each player dons his helmet, the steely, angry eyes of the Wild Dog transforms him into a predator, circling his prey on the field. And when the linemen take their stance, those athletes enter attack mode, imposing fear on the other side of the ball as the Wild Dogs get set to pounce.
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THE UNIFORMS
The primary home uniform includes a black jersey that features the outsized vicious-looking secondary icon on each shoulder, its jaw open wide and ready to attack. The pants include side panels with the trademark Wild Dogs mottled coat pattern.
The primary road uniforms take a step further with the mottled coat pattern dominantly displayed on the entire pants. The pattern can also be seen on the shoulders of each player. While the jersey is a bit more tame, the fierce helmet makes no mistake about the intentions of this visiting team.
